Apoteket DosPac — revising an existing service to a new market

The storyboard allowed us to share the customer journey by highlighting the personal experience.
DosPac info video
  1. Use service design to uncover and highlight customer value.
  2. Storytelling as a strategic tool.
  3. Never stop testing and learning .
  4. Empathy, empathy, empathy.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rich Nadworny

Rich Nadworny


Innovation Lead at Hello Future, focusing on design thinking, innovation and change. Vermonter in exile in Sweden.